Hetra is a curated selection of brands located in the centre of Mahón. It was conceived as a different kind of proposal, built around unique pieces designed for the rhythm of the island. Each garment is chosen with intention. The idea is simple: to enter, look calmly, and find something that feels personal. Hetra works with singular, timeless garments, made and selected one by one. Behind the project lies a very close and considered way of working — not only among those who create it, but also with the brands and designers that form part of the curation. Processes, stories and the hands behind each piece are known, and this is reflected both in the selection and in the in-store experience. We have worked with Hetra since the very beginning of the project, accompanying ideas, processes and decisions in order to translate the story of each piece into images. Being close to the project, understanding it from within and sharing its way of working was essential to build a visual narrative aligned with the values the brand stands for.

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